Thursday, 27 June 2013

How can new businesses benefit from Panda and Penguin updates?

Feeling the heat after the Google updates? Has the visibility of your website on the search engine been affected too?

The strategic goal that Panda, Penguin, and page layout update share is to down rank websites that provide poor user experience at the Google’s search results. However, there are a few other sites that are affected by this system of checks and balance. 
Panda and Penguin update
So, do the Penguin and Panda updates scare you as well?

Well, here you’ll find solutions to all your problems as we walk you through the reasons and the aftermath of the Google updates whilst providing you some tips on how to reap benefits from the same for your own website.

Google Panda was a change to Google's search results ranking algorithm that was first released around early 2011. The change aimed to lower the rank of low-quality sites, and return higher-quality sites near the top of the search results as a response to the rather ‘unethical’ measures used by various websites to come on the top of the search rankings as they used Google to grow bigger by being known to a larger user base.

Following the Panda, the Google Penguin update was released in April 2012 which further highlighted the ongoing volatility of search rankings. The aim of this update was to decrease search engine rankings of websites that violated Google’s Webmaster Guidelines by using various SEO techniques such as keyword stuffing, cloaking, participation in link schemes, deliberate creation of duplicate content and others.

The original goal of these updates was to catch excessive spammers, but it so happened that some legitimate sites were caught in this severe system of rules and regulation posed by Google to make our web more secure. It was seen that a few websites lost search rankings on Google for specific keywords during the Panda and Penguin rollouts. A surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising was reported by various sources as a result of these updates. While the content of these websites was satisfactory and also permissible by Google, the various links pointing to these sites that concentrated on only one or a few keywords were problematic.

So, are you still wondering why your website is still at the bottom despite avoiding any loopholes that provide poor user experience?

This is where you must understand the best practices to satisfy the Google standards. But the good thing here is that the Panda and Penguin updates have managed to eliminate the unfair advantage that the older and bigger websites had, owing to their scale. What you need to do now, is to make the Panda and Penguin your friend as they make the web, a safer place for your website to exist. However, it is imperative to follow the guidelines given by Google in order to keep your top position intact. Here are a few tips for you to make sure that you don’t deviate from the Google’s line of path.

1. The content quality is sacrosanct
2. Technical errors to be avoided   
3. Existence of a social presence

But the good thing here is that these drastic changes through the Panda and Penguin updates can help small businesses.

So, it’s time for you to stop worrying and to pull up your game and start using these Panda and Penguin updates to your advantage as you keep in mind these few tricks shared with you, that are easy to adapt and follow and can work wonders for your website!

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