Tuesday, 4 September 2012

What are the Key Elements of Photographer’s Website

Taking pictures is savoring life intensely, every hundredth of a second.”
A photographer does that. Capturing the image in a way that relates, and connects. A website is an ideal way to showcase your talents, to invite clientele and to reach out for exposure on an international level. Nowadays, businesses have replaced many brick and mortar enterprises. A great number of companies operate solely through the internet, as it reduces the cost of maintaining the offices. Similarly, most professional photographers have now replaced their studio with a website because of the digitized nature of capturing, developing and showcasing photos.

Since the website is now the platform for the public to see you and your talents, it is essential that the website should be clutter free, easy to navigate, and showcasing your very best.
Some important tips for an impressive as well as effective website are:
1: Choose the target audience:
Whether you are a professional wedding photographer, do fashion shoots or are solely interested in creating portfolios, it is very important that the website should be themed accordingly. The layout and designs need to resemble the nature of your photographs. For example, if you are a wildlife photographer, the website should have a raw and edgy design, animal prints, and a jungle background and so on. Similarly, for a wedding photographer, a simple, elegant and sophisticated design of plain white and pale gold would be much more effective in attracting the target audience.
2: Your navigation options:
The first thing that determines for how long the person who comes across your website would want to stay and surf there is the ease with which they can navigate their way to all of your content. Make sure that the home page is clearly connected to all the pages you want to showcase, which, in turn, are grouped together systematically. Make important tabs for things such as your content, how you’d like to put it in subgroups, and IMPORTANT!! Always try to minimize scrolling. First make separate pages and put them together sensibly on the home page.
3: Quality vs. Quantity:
Always go for High Quality images.  Although they do take more time for the page to load, but the wait is worthwhile when the picture on display is in magnificent color and contrast. People, who are there to see your work, need to see it at its best. If a person is interested in viewing what you have captured, they will not mind a few extra seconds of waiting in return for something breathtaking, in High Resolution. Protect your work with copyrights and/or watermarks and provide details with each photograph.
4: Display Selected Samples:
Carefully choose the pictures that you want to put on display on your website. Make sure that you are displaying your very best. At the same time, also go for versatility. Too many pictures around the same time are bound to bore.
5: Provide Contact details:
It is pointless for putting in so much effort, if the viewer cannot give you feedback and contact you for work. So always make sure that there is a comment and a feedback option with your pictures, and your contact details should either be on the home page or else directly linked with a tab.
These are the very basic Do’s for a good photographer’s website. In the end, just consider what would be the most suitable for the end users, as that is what you need to market precisely.

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